Same Taste

All the good.
Without the burn.

The only reduced-risk product delivering brand-signature cigarette taste - built on real tobacco blends, in a clean smoke-free device.

Discover the blends Explore the range
St

Built on real tobacco blends.

The same taste and feel of a real cigarette, in a clean smoke-free device - no combustion, no smoke.

Proven Performance

Validated. Compliant.

100%

The only reduced-risk product delivering a 100% authentic cigarette taste and smoking experience.

85-90%

Switching intent among adult smokers matched to their tobacco blend.

ND

Non-detectable benzene, diacetyl, acrolein, NNN/NNK & heavy metals.

Independently laboratory-tested for harmful and potentially harmful constituents.

Regulatory Approvals

Tested under AFNOR XP D90-300 & EU TPD frameworks.

Scientifically substantiated as a reduced-risk product.

Positioned for UK, EU & US (PMTA) regulatory pathways.

Same Taste device with pod
Inserting a Same Taste pod

The Technology

A breakthrough in real-tobacco technology.

Patented organic extraction

A pioneering platform that recreates the true character of specific real tobacco blends - Virginia & American.

Unique vacuum process

A proprietary vacuum lifts the full taste of each blend away from the toxic substances of combustion.

Heated to just 180°C

Warm enough to release authentic tobacco taste - far below the point that creates smoke, tar and toxicants.

Authentic sensory depth

Warm aerosol, familiar draw resistance, balanced throat hit and a long-lasting aftertaste.

The Product

One device.
Eight signature blends.

Each blend delivers its own distinct, recognizable taste - in a range of nicotine strengths.

Rechargeable closed-pod device
2.0 mL pre-filled pod
15-18 mg/mL nicotine
1 pod ≈ 2 packs of cigarettes
Consistent puff-to-puff delivery
Draw & warmth tuned to a real cigarette
1.0 mesh coil
Two Same Taste devices Same Taste device and pod

Eight signature blends.
Authentic tobacco taste - no combustion, no smoke.

Discover your blend

Discover your blend.

Eight signature blends - in a range of nicotine strengths.

The Same Taste pod range

Modified Virginia

Warm & comforting - smooth, mellow, creamy and gently toasted.

Grey
1.5%
Turquoise / Blue
1.7%
Yellow
1.5%
Orange
1.7%

Oriental Blend

Aromatic & refined - fragrant, spicy and elegantly complex.

Green
1.5%
Purple
1.7%

Menthol Blend

Cool & invigorating - intensely fresh, clean and revitalising.

Black
1.7%
White
1.5%

The experience

All the good. Without the burn.

The same taste and feel of a real cigarette - no combustion, no smoke.

Same Taste device in natural light